"But you need to have your own strategy and marketing plan to drive sales. exposure certainly helps, and getting support from Apple is a huge part of the overall puzzle," he said. "If Apple is tweeting about our game, that's awesome. Then there's all the bonuses being an exclusive iOS app can give you, like a front-page story in the popular "Today" tab in the App Store, tweets from high-up executives like Phil Schiller, and a general pre-launch buzz on the media.īut the quality of the product and a solid independent marketing plan are still the best way to reach a broader audience, Cash said.
When asked whether developers give Android a "B-list" treatment, Cash said "that is often the case, for a number of reasons," like how easier it is to develop on Apple platforms, or the piracy issues Android is still often plagued by.įor a game that doesn't rely on more secure, harder-to-bypass IAPs, going Apple first "is a no-brainer," studio cofounder Ryan Cash told us. The dotted walls allow you to grind a new game mechanic that changes the flow's pace and requires mastering to be properly taken advantage of. Account icon An icon in the shape of a person's head and shoulders.
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